The Art of Demonstration Course

Monday 11th, Tues 12th and Wed 13th August

10am-12.30pm

£395 if you book before 20th July

  • Full price of £450 booked after 21st July 2025.

  • Expert tuition, support and guidance from our top Master florist Tina Parkes (Dutch Master Florist).

  • Grow your confidence, inspire others, possible income stream, profile building & promotional.

  • Suitable for florists with a level 3 qualification or above or equivalent experience.

  • All inclusive experience with all your flowers, foliage and sundries provided.

About the course

The Art of Floral Demonstration

Master the art of professional demonstration, growing your confidence, inspire your audience and potential additional income stream

Dates:

Monday 11th, Tuesday 12th & Wednesday 13th August 2025 (In-person at the Academy)

*Follow-up optional short online session on Fri 25 Sept 2025 plus we will set a check in date in Nov to see how you are getting on.

Who is this course for?

This course has been specially designed for experienced florists who hold a Level 3 qualification or higher and want to develop their skills as floral demonstrators.

It’s ideal for florists who:

  • Want to demonstrate at flower clubs, shows, or events

  • Are thinking of developing a career in floral education

  • Want to boost confidence speaking in front of an audience

  • Love inspiring others with flowers

 

 What will you learn?

  • Planning & Presentation Skills – from choosing your theme to delivering your story with confidence

  • Voice Coaching & Stage Presence – how to use your voice, timing, and body language effectively

  • Ordering & Costing Flowers – practical advice on preparing designs for demonstration work

  • Styling & Attire – how to present yourself professionally on stage

  • Transport & Logistics – packing, prepping and arriving with ease

  • Hands-on Practice – with feedback and guidance throughout

Course Fee:

£395 if booked by 20th July 2025 or full price £450 booked after 21st July

Places are strictly limited to ensure a high-quality learning experience.

 What to Expect:

All materials provided: Everything you need sourced for you, including use of tools to use during the session.

Take home some of your creations: Leave with your unique floral arrangement to admire or gift.

Expert guidance: Learn from our top Master Florist, ready to guide and inspire you every step of the way.

Relax and indulge: Enjoy tea, coffee, and delicious cakes or biscuits as part of your experience.

Next Step – book your place just press the green button below and we will look forward to welcoming your to the Academy

 

If you have any questions, we’re happy to help

info@academyoffloralart.com

01392 834893

 We’d love to help you take your floristry skills to the next level.

Warm wishes,

Tina and the Academy team

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