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Advanced Floristry Level 3

Who’s it for?

The Academy Level 3 qualification is both for those who have covered the essentials in the Beginner’s Academy Level 2 qualification or for florists who’ve tackled the basics, but are keen to take their professional floristry skills and creative techniques to the next level.

If you like to learn through structured hands-on practice rather than paperwork, then the Academy Level 3 course is the one for you.

What will I learn?

This is an exciting level of floristry where you move away from tutor lead designs and can start to explore your own style with the help from the teacher and class.

We explore techniques and mechanics in more complex work to give you confidence and skill to create any design. The Academy Level 3 qualification covers broadly similar topics to the City & Guilds Level 3, but in a very different way. Around 25% of teaching time is spent on theory and informal class discussion to give you ideas to help your business succeed, but after that it’s all about getting hands-on and practical. There are absolutely no coursework or classroom assessments to complete at Academy Level 3.

We are advocates of the European way, which is to establish a complete mastery of fundamental techniques at the beginner and intermediate stage. We want to give you plenty of time in your lessons to develop your creative style and study different mechanics and design ideas.

Corporate Floristry Designs Module – Level 3

In this module, we will cover:

  • design exploration limited designs
  • form linear and advanced styles vertical /horizontal design
  • low designs for coffee table
  • eye level designs for reception desks, bars, multiple table design ideas
  • pedestals: waterfall, symmetrical, asymmetric,
  • explore designs you want to make but don’t know how, such as: Floral Arches and hanging designs, candelabras
  • exploring current trends and expand your technical knowledge
  • creating designs for locations
  • selling your design to customer
  • consultations and planning an event
  • looking at your target market
  • insurances
  • risk assessment
  • costing for profit
  • colour blends and contrasts and how to use them in design for visual effect
  • design theory
  • writing contracts

Wedding Bridal Design Module – Level 3

In this module, we will explore:

  • range of shower bouquets, using different mediums and construction.
  • creating stylized bridal bouquets, looking at different shapes and mechanics.
  • european proportion to help with grouping.
  • limited bridal design.
  • corsages and buttonholes shapes.
  • development of interesting techniques used in modern bridal designs.
  • trending designs.
  • baskette and designed bridal hand-ties.
  • flower jewellery and designs for the hair bouquet
  • cone handle designs.
  • customer consultations – good practice
  • costing for profit and quoting for a wedding
  • planning and buying for a wedding
  • colour blends
  • design proportion and how to use elements in design
  • perfecting design and creating the perfect look
  • how to create your own bespoke designs
  • writing contracts
  • creating packages for the client

Funeral Designs Module – Level 3

In this unit, you will explore:

  • design and make a range of designs using a preformed and self formed bases.
  • design a range of environmentally friendly woodland burial designs.
  • 3d designs, using foam and moss.
  • look at a range of contemporary coffin spray’s and European funeral design.
  • exploring a range of techniques and construction methods and look at inspiration from international designers which you can apply to your own work.
  • learn how to interpret the customer’s requirements to create initiative funeral designs that have a very personal touch.
  • how to become a specialised florist
  • how contrast can perfect designs
  • costing for profit
  • using golden section in design
  • consultations with the customer
  • social media
  • what judges will look for in competitions
  • perfecting design and creating the perfect look

Heart of Design Module

We also expect students to take the Academy Heart of Design module on the essential principles of design at either Academy Level 2 or Academy Level 3. You only need to take it once, though!

How’s it structured?

All Academy courses are designed to be super-flexible to accommodate your lifestyle and what you want to achieve. You can study the Level 3 modules as individual units to top up your CPD, or you can commit to full Academy Level 3 qualification from the outset. And you pay for each module as you go.

We run the Academy Level 3 course in two locations for you to choose from: at our HQ in Dunchideock, near Exeter (Saturdays & Sundays) and at Avonmouth, near Bristol (Mondays & Tuesdays).

Each module runs over 4 sets of two full days (0930-1600H), so please check that you are available for each day.

Who are my Academy Level 3 tutors?

You will be in very good hands with our friendly team of Academy tutors. We are all highly qualified florists and tutors with considerable real, commercial floristry experience – and we are absolutely passionate about what we do.

The tutors teaching the City & Guilds Level 3 course this year are: Julie Collins and Kathryn Delve